Covid-19 has people are spending more time at home, so it is no surprise that consumers have increased their online shopping. Surveys say this trend shows no sign of tapering off and internet shopping will play a major role in holiday buying this season.
Embracing this new holiday shopping reality makes it is more important than ever that shoppers practice due diligence. It is essential to research the reputation of each web page you visit and also to investigate product offerings across multiple sites. Make sure you compare what is being promised against what is the true value at the offered price.
Seeing only a photo of a product plus relying on very few words written in a description, means shoppers must pay attention to what is being said through those images and words. Or perhaps it’s more like what is not being said….
If the deal seems too good to be true, chances are that your instinct is correct and something doesn’t add up. Of course, everyone wants to make sure they are getting a good deal on their purchase, but there is nothing good about spending money on a product that is not as advertised and you only find out once it is delivered.
Before clicking any buy button, begin due diligence now, far in advance of when you need to buy, so you can plan a good purchase and be prepared. It’s easy to get caught up in the moment of flash sales or limited time offers when they pop up in our inbox, but that leads to hitting the buy button without thinking it through and regretting the decision. Don’t let an impulse buy happen to you.
Online Campaigns based on flash one “day” sales or limited time offers are only valuable if the product you end up buying is truly good quality. All websites and companies want you to buy from them, but consumers should want to buy from reputable sellers. Large third-party sites have many sellers – many of whom are listed as verified but also some who are not reputable. Protect yourself by practicing due diligence.
You can be confident in what you are getting when you purchase a made in Canada quality down and feather finished product carrying our DOWNMARK® label. All of our Canadian Manufacturing Members must be certified in order to include our label sewn into their products. More importantly, these manufacturers voluntarily choose to join us and become certified because they believe in quality and offering the best to consumers.
Shop local and support made in Canada products with confidence this holiday season. Look for our label and know that you can trust it, look for the DOWNMARK®.